Sensory marketing in sales systems
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Asia/Baghdad
university of Baghdad / Continuing Education Center
university of Baghdad / Continuing Education Center
Description
Discussion Groups
Activity objective: Marketing relies on promoting various goods and services to customers by studying their buying behaviours and identifying the sensory aspects that greatly influence the perceived value of the product in the minds of the customers. Sensory marketing is an important activity in studying the sensory aspects of customers in estimating the value of various goods and services, and then promoting them through marketing channels.
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